Bell (one of several labels which used that name over the years) issued conventional 10" 78s and 7" 45s, but they are most remembered for their odd, 7" microgroove 78s, which are kind of hybrids between regular 10" 78s and 45s. The labels and sleeves state, "Full length playing time equal to ten inch record," and "For Best Results Use L.P. Needle." So the question is - why make these odd little records? My theory is that these 7" 78s were issued so that younger record buyers who only had 78 RPM record players could buy the "cool" new 7" records, like their 45-buying friends.
In any case, this late Artie Shaw session is musically excellent, and the records sound pretty good. I'm somewhat in awe of Shaw's casual virtuosity here, and the other musicians play very well, especially Tal Farlow, who is particularly fluid and creative. Bell 1023, with "Besame Mucho" and "That Old Feeling," is pretty close to mint condition, while Bell 1027 - Shaw's original "Stop and Go Mambo" and "Tenderly" - is a little more worn.
Besame Mucho
That Old Feeling
Stop and Go Mambo
Tenderly